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AgJournal Cover Story: Gundagai Lamb’s Will and Testament

AgJournal, Australia’s Agribusiness Magazine distributed through The Weekly Times, The Australian and state-based mastheads, recently featured an interview with Gundagai Lamb CEO Will Barton for the cover story of their May 2024 issue.

The story, by reporter Fiona Myers highlighted Gundagai Lamb’s commitment to continually improving the consistency and quality of Australian lamb, and delivering it to fine dining restaurants around the world, through innovation and a revolutionary approach to the producer-processor relationship.

“In a box of 20 racks of Australian lamb generally, there are will be a couple that are excellent and the rest, who knows.  Our goal was for a buyer to know when they bought a box of Gundagai Lamb racks, that every one would be excellent.”

You can read the full story at:  (subscription required)